I'm a little late on posting this image for Illustration Friday, but it was a little difficult for me to think of something for a make-up ad for the word 'Popularity.' As I kept thinking about it, I kept thinking about how even now, Marilyn Monroe is a popular icon.
Every time a girl 'perfects' a red lip and cat eyes, they call it a 'pin-up' look or the 'Marilyn Monroe' signature look...
She was popular back in the day, and still is today and she was my 'inspirational icon' for this image.
Step 1: I drew this illustration in Illustrator and wanted to keep it fairly simple, with little bits of detail where needed. Kind of like the inspirational ad I had chosen.
Next I added the 'SEPHORA' logo (for those of you that do not know, SEPHORA is a make-up store and even own their own brand of make-up) across her body as it was 'negative' space and why I kept the body plain, as I wanted some contrast to be added there later.
I like how make-up ads have 'quirky' little sayings sometimes, or a small description to get you excited about what's coming out so I decided to add my own that red "From the lips of Marilyn Monroe to yours! Find your perfect RED" as this would be a 'red lipstick collection.'
My last add-on was to put 'now for a limited time only at..." right above the 'SEPHORA' logo when most companies have a limited time offer put in their ads. I also added in the Word Popularity to show that it is the Collections name. I see make-up companies like Mac Cosmetics do this all the time, where they use words or phrases like ' To the beach" as a collection name. It gives the ad a sense of thrill and makes the 'viewer' excited to see whats in the collection.
I really liked how this turned out, and it got my point across!
The next word is fluid!
Cheers!
Veronica K
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